Management Plan

Goals

Promote the image of the District as a community in which our citizens take pride and celebrate our heritage and our diversity; an artist-friendly community which is known for its community involvement, partnerships, and sharing.

Governance Strategy – Manage our Cultural Assets

• Communication – responsibility & roles
• Policy & Implementation
• Budget & Financial Policy

Operations Strategy – Maximize our Opportunities and Resources
• Cultural Services: Programs & Opportunities
• Facilities: including display spaces, use existing buildings, new cultural facilities
• Community Collaboration and partnerships – include outlying areas
• Employment: Economic Opportunity & Training

Promotions Strategy – Expand Awareness & Market our Cultural Resources
• Community Awareness
• Inclusion: access and opportunities for all
• Cultural tourism

Objectives

1.  Establish and maintain communication between the Council, District staff, and the cultural community
Appoint the Cultural Resources Select Committee to ensure effective two-way dialogue
Organize and host semi-annual meetings among cultural service providers to identify changing needs, priorities, opportunities and new initiatives

2.  Incorporate consideration of Culture into all aspects of District Policy, planning, and development
Annually review and update the District’s Culture Policy which guides its arts, heritage and multicultural activities.
Develop a Public Art Acquisition Policy, with input from Mission residents, the Cultural community, municipal staff and the private sector.
Pro-actively promote a public art program including purchasing and displaying visual art and supporting performances in a wide variety of public locations

3.  Designate finances that will provide sustained funding for all cultural initiatives
Allocate Operating funds for the Cultural Resources Select Committee
Recommend clear policy for allocating current grants funding (Grants in Aid) for Culture and Arts to ensure accountability, public understanding, and equity in allocating grants
Make information available about additional funding opportunities for Mission’s cultural services and facilities
Recommend that the District establish and support an Art Trust Fund to ensure that art will be purchased and displayed by the District
Designate an annual budget for Art acquisition at a minimum of one percent (1%) of a building’s capital construction budget for District funded public buildings

4.  Increase community cultural opportunities, programming and access
Continue to identify and develop opportunities by expanding programs and services to previously under-served individuals, groups and geographic communities
Encourage participation by all residents regardless of background, finances, interests, ability, or other factors which may restrict their access
Encourage expansion of cultural extension programs into public schools
Encourage and expand partnerships between agencies, cultural service providers and the District
Expand Awards program to recognize outstanding contributions to Mission’s cultural life; including multicultural understanding & services, literary awards, and other areas
Encourage bus services to support attendance at cultural events – scheduling, drop off and pick up in safe locations, extend to evening/ event hours

5.  Expand options for delivery of cultural opportunities through community collaboration and partnership, and include services to outlying areas
Employ a Cultural Development staff person to work with community cultural groups and the public
Support creation of a Heritage Inventory & Register of Mission’s valued spaces, places, and buildings and oral history
Identify alternative and non-traditional locations that can be utilized for presentation of cultural activities, such as community halls, public schools, and other community locations, both indoors and outdoors
Assess the benefits and challenges of mobile service to outlying areas modeled after Literacy Task Force van/bus and support outreach

6.  Develop facilities to meet needs of current residents and for future growth and development
Re-establish the Sports Hall of Fame or Wall of Fame
Develop a municipal Cultural Centre
Develop a new Museum facility
Expand accessibility and use of outdoor performance spaces, including the District-owned portable stage
Incorporate cultural spaces, features and buildings in the development and planning of all District of Mission facilities including display and performance space, office and meeting spaces, etc.

7.  Improve awareness of the many unique expressions of our culture in order to increase participation by residents and visitors and to recognize the substantial economic contribution of Cultural activities and products Conduct market research to assess community awareness of existing cultural opportunities and identify gaps and opportunities that are being missed
Use District publications to promote culture, including arts, heritage, multiculturalism
Market the products of culture
Enhance employment and training in culture including arts and heritage sectors
Provide mentoring and skills exchange programs for artists in order to enhance business skills

8.  Acknowledge, document and promote the development of cultural tourism, recognizing the economic impact that benefits the wider community
Showcases culture in marketing, tourism promotion, and economic and investment initiatives
Foster partnerships with business, marketing consortiums, arts groups and governments to develop the cultural tourism sector
Encourage visitors to extend their stay in Mission and surrounding communities on the north side of the Fraser

Action Steps

1. GOAL: Establish and maintain communication between the Council, District staff, and the cultural community

Tasks Who will initiate? Time Period Resources

1-a: Appoint the Cultural Resources Select Committee to ensure effective two-way dialogue

• Develop & adopt a Terms
of Reference
• Report to Council
• Call for nominations
• Appointments by Council
• Orientation of new Select
Committee
• Monthly meeting schedule

Task Group

Council Rep

Municipal staff
Council liaison
Task Group
Chair: Cultural

Resources Select Commitee

Oct,2008

Nov 2008

Nov. 2008
Dec. 2008
Jan 2009

Feb to Dec. 2009

Parks, Rec & Culture
• meeting space

• refreshments
• communication


1-b: Organize and host semi-annual meetings among cultural service providers to identify changing needs, priorities, opportunities and new initiatives

• Initiate a Cultural Activities forum to identify what is currently being done and by whom
• Host annual Cultural Resources forum to assess progress, and re-focus

CRSC –Chair & Communications
CRSC Communications
CRSC Chair
Plan in /March 2008
Forum April 2008

Annual April 2009
2010, 2011, 2012

Arts council
Community groups

2. GOAL: Incorporate consideration of Culture into all aspects of District Policy, planning, and development

Tasks Who will initiate? Time Period Resources

2a: Annually review and update the District’s Cultural Policy which guides the arts, heritage and multicultural activities
Cultural
Rescources

Select
Committee

Council

Feb 2008

March 2008

Annually 09-2012

Input from Arts Council, churches, community groups, Lifetime Learning, cultural organizations
2b: Develop a Public Art Acquisition Policy, with input from Mission residents, the Cultural community, municipal staff and the private sector.

• Establish criteria
• Communication with municipal staff, artists, and creators of public art
• Designate an annual budget
• Allocate a minimum of one percent  fee (1%) of a building’s capital construction budget for District funded public buildings
Cultural
Resources
Select
Committee
2009 District Planning Department

Recommendation to Council

Consult widely:
Mission Arts Council & member groups, Xa:ytem, Chamber of Commerce, federal & provincial corrections facilities
groups


2c:  Proactively promote a public art program including purchasing and displaying visual art and supporting performances in a wide variety of public locations
District of Mission 2009, ongoing Arts Council and its member groups
Organizers of local festivals and events

3. GOAL: Designate finances that will provide sustained funding for all cultural initiatives

Tasks Who will initiate? Time Period Resources

3a: Allocate Operating funds for the Cultural Resources Select Committee
Parks, Recreation & Culture
Manager
October, 2008
Council: Dec, 2007
Annual allocation
Annual District of Mission Budget Cycle
3b: Recommend clear policy for allocating current grants funding (Grants in Aid) for Culture and Arts to ensure accountability, public understanding, and equity in allocating grants

• Establish clear criteria for assessing and grading applications on a comparative basis using a grid system
• Explore multi-year funding options to ensure greater financial capacity and long-term planning by cultural

Municipal staff
Cultural Resources Select Committee

Council

Review for March 2008 granting process

June 2008
Recommendations Sept 2008
Implement new process Feb 2009
On-going; by 2010

Municipal staff
Consult community groups and organizations, who have received grants, and those who have not
3c: Make information available about additional funding opportunities for Mission’s cultural services and facilities

• Maintain list of sources and deadlines
• Create communication network or system to get information to groups (District web page?)
• Facilitate an accessible process for community groups seeking District support or partnership required for grant applications
• Research feasibility and procedure for contracting a grant writer resource person

District Staff ongoing

2008

Contract basis 2008, expand
to staff position

Provincial & federal sources
Chamber of Commerce
Economic Development dept.
Tourism
Corporate sponsorships
3d: Recommend  that the District establish and support an Art Trust Fund to ensure that art will be purchased and displayed by the District

• Include fees from development and building permits
• Get information about existing Mission Foundation fund to maintain “arms length” from political process
Cultural Resources Select Committee

Council Cultural liaison

Fall 2008

Budget Fall, 2009 for 2010 implementation

Mission Foundation
3e: Designate an annual budget for Art acquisition at a minimum of one percent (1%) of a building’s capital construction budget for District funded public buildings
Begin 2009 budget review for 2010 implementation

4. GOAL: Increase community cultural opportunities, programming, and access

Tasks Who will
initiate?
Time Period Resources
4a: Continue to identify
and develop opportunities
by expanding programs and
services to previously
under-served individuals,
groups, and geographic
communities including:

• Families, singles &
couples without children
• youth
• seniors
• persons with a disability
• visiting delegations &
special guests
• other identified individuals
Parks,
Recreation
& Culture
Department
On-going • All culture service
providers
• Early Learning
Committee
• Literacy task group
• School District #75
• Lifetime Learning
• Churches
• Mission Community
Services
• Mission Association
for Community Living
• Mission Friendship
Centre

4b Encourage participation
by all residents regardless of background, finances, interests, ability or other
factors which may restrict their
access;  through services such as:

• Family Playpass
• Arts Council/ Women’s
Resource Centre
• Programs that encourage
children to be active
• Sports and nutrition support
Parks,
Recreation
& Culture
Department
On-going Arts Council & member groups

Mission Community Services Society

Cultural & ethnic organizations

4c: Encourage expansion of
cultural extension programs
into public schools

• availability of Art kit to local
schools
• identify and open communication
with specific schools and teachers
• partner for special occasions,
events, local activities
Select
Committee
Parks, Recreation & Culture dept

Arts Council & member groups

2010 Legacies
Mission Friendship Centre

4d: Encourage and expand
partnerships between agencies, cultural service providers and the District

• Ferndale institution programs
• Ministry of Children and Families
• Explore volunteer recruitment
and training partnerships

Parks,
Recreation
& Culture
Department

Cultural
Resources
Committee

on-going

assess
progress
and barriers
in 2009

Ferndale
Institution staff
Mission
Association for Community
Living
School
District #75
Mission
Community Services, etc.
4e :  Expand Awards program to recognize outstanding contributions to Mission’s cultural life; including

• multicultural understanding &
services
• literary awards
• other areas suggested by local citizens and groups
Cultural
Resources
Committee
April 2008 review
Oct 2008 make ecommendations
March 2009 incorporate
changes
Arts Council & member groups
Cultural organizations
Service Clubs
Heritage groups & associations
Aboriginal groups
4f :  Encourage bus services to support attendance at cultural events – scheduling, drop off and pick up in safe locations, extend to evening / event hours

• discussions with Trans Link
• assess needs for service to
outlying areas and explore
options and solutions
Engineering
Department

Council

Annual review
2008 and on-
going
District
Transportation
Committee
Trans Link
School District #75

5. GOAL: Expand options for delivery of cultural opportunities through community
collaboration and partnership, and include services to outlying areas

Tasks Who will
initiate?
Time Period Resources

5a: Employ a Cultural Development staff person to work with community groups and the public

• Assign role to current staff
• Allocate part-time hours to existing staff
• Explore shared position with SD#75 or ?
• Post & hire for part-time position
• Full-time position

Parks,
Recreation
& Culture
Department
Jan 2008, ongoing

Part-time in 2009
Full time by 2011

5b: Support creation of a Heritage Inventory & Register of Mission’s valued spaces, places, buildings and oral history

• DoM Heritage Commission establish a criteria for Register listings
• Explore provincial funding support
• Develop a workplan
• Include oral and written community history and stories
• Contract a heritage consultant as needed

Mission
Community
Heritage
Commission
Dec. 2008

Jan 2009

Feb/ March 2008

May 2008

Mission District Historical Society inventory of
Valued Heritage Places

BC Heritage
Branch funding
for creating municipal heritage
registers

Lifetime
Learning


5c: Identify alternative and non-traditional locations that can be utilized for presentation of cultural activities, both indoors and outdoors

• Review and up-date current list of Community halls and facilities that can be used or adapted for cultural uses
• Make list available to community groups
• Encourage development of Community Schools and expanded use of school buildings and properties in outlying communities

Mission
Parks,
Recreation
& Culture

Select
Committee

May 2008 Regional District
School District #75
Art Council & Member groups
Ratepayers groups
Community hall associations
Fraser Regional District
5d: Assess the benefits and challenges of mobile services to outlying areas, modeled after Literacy Task Force van, and support outreach

• Analyze needs, resources and level of demand
• Research costs, personnel, challenges
• Develop a plan for funding & staffing
• Explore links to surrounding Regional District areas and seek ways to support culture in surrounding areas (Public Health, School District, fire & emergency services, etc.)
Parks,
Recreation
& Culture
Department

Cultural
Resources
Committee

2008 and
on-going
Regional District
School District
Art Council & Member groups
Ratepayers groups
Community hall associations
Public Health services
Art Council & Member groups
Ratepayers groups
Community hall associations

6. GOAL: Develop facilities to meet needs of current residents and for future growth and development

Tasks Who will
initiate?
Time Period Resources
6a: Re -establish a Sports Hall of Fame or Wall of Fame

• Define the options, their
benefits and risks
• Designate an area at the
Leisure Centre
• Establish criteria and selection process
• Assess risks and develop
procedures as needed
• Recommend a Policy and implement
it when approved by Council
• Establish a budget: set up, maintenance, etc.
• Explore partnerships

Parks,
Recreation
& Culture
Department
Begin in 2008

18 month process

Official opening by Feb 2010

2010 Legacies Now

Mission Community Archives

6b: Develop a municipal Cultural Centre

• Develop community consultation process to determine what will be included
• Determine location: accessibility, etc.
• Research options for additional funding
Parks,
Recreation
& Culture

Municipal
Planning
Dep’t

Capital
Plan for
2015
Arts
Council
member
groups
6c: Develop  a new Museum facility

• Assess needs and options
• Start a Capital Fund
• Raise public awareness & commitment

Mission
District
Historical
Society
2008

Capital
Plan for
2015

Mission
Foundation
Mission Community
Heritage
Commission
6d: Expand accessibility and use of outdoor performance spaces, including the District-owned portable stage

• Inventory what space is available and parameters for use (by whom? When? Costs?)
• Increase awareness of the potential of existing space
• Review current uses of Centennial Park
• Assess risks and benefits of  re-establishing performance space at Centennial Park
• Explore need and potential use of new technologies eg. Wide screen outdoor live video
Parks,
Recreation
& Culture
Community performance groups
Folk Music Society
Fraser River Heritage Park staff
and Board member
Community theatre groups
School District properties
Regional District facilities
Community Halls
6e: Incorporate cultural spaces, features and buildings in the development and planning of all District of Mission facilities

• display for art, sculpture, etc.
• performance spaces
• outdoor spaces, public spaces & sidewalks
• atriums and casual gathering spaces
• office and meeting rooms for cultural groups

District
Planning
Dep’t
On-going
part of all
Capital
Planning
Official Community Plan
Social Development Select Committee
Arts Council & member groups
Mission Folk Music Society

7. GOAL: Improve awareness of the many unique expressions of our culture in order to increase participation by residents and visitors and to recognize the substantial economic contribution of Cultural activities and products

Tasks Who will
initiate?
Time Period Resources
7a: Conduct market research to assess community awareness of existing cultural opportunities and identify gaps and opportunities that are being missed Economic Development
Department
2008

2011
reasses

7b: Use District publications to promote culture,  including arts, heritage, multiculturalism

• Use high quality photographs of cultural events and groups in all publications
• Expand presence of culture on the District web-site
• Analyze what has been done and what works
• Build linkages between groups
• Encourage wide-spread use of the District web-site and Community Events Support Society lisitngs
Economic
Development
Department

Cultural Resources
Select
Committee

2008 ongoing Ec Dev Select Committee
Tourism Committee
Downtown Merchants Assoc
B&B associations
Southwest Tourism Assoc
Tourism operators
7c: Market the products of culture

• catalog artists, products and events
• encourage partnerships for promoting products and events
• encourage use of new technologies for marketing
• develop system(s) for tracking impact of promotions

Economic
Development
Department
Ongoing North Fraser Community Futures
Arts Council and member groups
Mission Record
District publications
District web-site
All groups planning conferences and tournaments
Sports organizers
Arts Council and member groups
Mission Record
7d: Enhance employment and training in culture including arts and heritage sectors
Economic
Development
Ongoing UFV, Chamber of Commerce, Arts Council & member
groups
7e: Provide mentoring and skills exchange programs for artists in order to enhance business skills
Arts Council & member groups North Fraser
Community Futures Chamber of Commerce

8. GOAL: Acknowledge, document and promote the development of cultural tourism, recognizing the economic impact that benefits the wider community

Tasks Who will
initiate?
Time Period Resources
8 a: :  Showcases culture in marketing, tourism promotion, and economic and investment initiatives

• Arts featured more as a “value added” attraction
• Gain exposure in new areas
• Emphasize quality and value receive
• promote culture as an enhancement to conventions, sports competitions, special events
• use consistent messages and “branding” to heighten recognition of Mission’s culture

Economic Development
Department
Ongoing

Relate to long range plan for Economic Development

Mission Record
Tourism operators
Ec Dev Select Committee
Tourism Committee
Downtown Merchants Assoc
B&B associations
Chamber of Commerce
Southwest Tourism Assoc
BC150 , 2010 Legacies
8b:  Foster partnerships with business, marketing consortiums, arts groups and governments to develop the cultural tourism sector Economic
Development
Department
Ongoing As above
8c: Encourage visitors to extend their stay in Mission and surrounding communities on the north side of the Fraser

• Develop a user-friendly system to track and compare numbers of visitors who come to participate in our many festivals, special events
• Provide seminar on packaging of products and promotions that will attract tourism
• Encourage special events planners and tourism promoters to collaborate on package deals
(including accommodation, event discounts,  food )
Economic
Development
Department
Ongoing Local event planners
Tourism operators
Ec Dev Select Committee
Tourism Committee
Downtown Merchants Assoc
B&B associations
Southwest Tourism Assoc.
Chamber of Commerce
Last updated: April 23, 2010
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