Mission, BC – Tourism Mission began promoting the city’s varied film locations last year as part of the Mission Movie Moment marketing campaign. As the program’s success grew, so did the team’s aspirations, culminating in the creation of their own short movie, set to dazzle future film producers as a film-friendly location and to create a buzz around the tourist sites and businesses.
Bringing the talents of comedian, actor, and scriptwriter Cliff Prang, actress Marika Siewert, production company Hadron Films, and Tourism Mission together. This five minute masterpiece offers a Hallmark-esque storyline and comedic value set to keep viewers watching until the closing credits. The characters are based on the two itineraries created for the Mission Movie Moment bringing the “Adventure Buff” and “Tender Hearted” to life as they share their adventure across the community.
“We wanted a piece that would allow us to showcase many settings, but not in the
typical tourism marketing style,” said Manager of Tourism Clare Seeley. “Thanks to Cliff
for his visionary storytelling, and the hard work of Hadron Films, we captured ten
Those highlighted include the Powerhouse at Stave Falls, the Clarke Theatre, Mission Raceway Park, the Best Western Mission City Plus, Downtown Mission, and of course Rocko’s Diner.
The video resides at tourismmission.ca/MMM. This also has the Movie Moment guide and itineraries showcasing a wide variety of locations and productions. Businesses participating will have a Mission Movie Moment sticker in their window, so look out the next time you are in the Downtown or at an attraction.
Make sure you watch to the very end of the video, as this also sees the launch of Tourism Mission’s latest team member – the bear! Look out for them at upcoming events this summer as they are bound to steal the show, or drop by the Visitor Centre to purchase your very own Mission bear plush toy or pick up a copy of the Movie Moment guide.
Special thanks go to Destination BC for funding this project.
Manager of Tourism