A new digital billboard was recently installed on Lougheed Highway and Oliver. This billboard is a partnership between Pattison Outdoor Ltd., City of Mission and the Rotary Clubs of Mission.
As part of the agreement, Pattison covers all costs related to the installation, operation, and maintenance of the sign. The City will receive an estimated average revenue of $50,000 per year for the length of the 20-year contract. Meanwhile, the City and the Rotary Clubs will receive a combined 10% of advertising space free of charge.
The partnership between the City of Mission and the Rotary Clubs of Mission was initiated a few years ago when Rotary brought the idea of approaching digital sign companies to construct sign(s) in Mission. The hope was that some revenue generation would be possible along with free public service advertising and that the revenue could be allocated to Mission capital projects such as accessible playgrounds that would advance Rotary's community service objectives.
The City recognizes that this sign was a Rotary-inspired initiative and has put this special partnership in place to honour that relationship.